I assume that you already have at least one website (at least a blog). I also assume that you already signed up and put ads on your website.
But where should you place the ads?
The answer is where the position is, that have the highest CTR (Click-through Rate. It means how many times people click it divide by page impression.). It’s because the performance on each place is different.
But where?
See this image.
This is the “heat map”. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). That means you should place the ads on the dark orange, and put fewer ads on the light yellow.
But remember, this may not suitable on your website, since every websites are unique. But generally, it works.
Placing the ads like that heat map is a good idea. But it would be even wonderful if you look for the placing that suitable for your site. How? By testing it!
Testing:
-Watch the earning on every channel. Compare them!
-Pretend to be your website’s visitor. Analyze how you look at on your website. Is the website comfortable? What you look first? What you look last? What do you see? What will you see next? What will you never see? Can you see the ads? Do the ads look like ads? Are the ads interesting?
But where should you place the ads?
The answer is where the position is, that have the highest CTR (Click-through Rate. It means how many times people click it divide by page impression.). It’s because the performance on each place is different.
But where?
See this image.
This is the “heat map”. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). That means you should place the ads on the dark orange, and put fewer ads on the light yellow.
But remember, this may not suitable on your website, since every websites are unique. But generally, it works.
Placing the ads like that heat map is a good idea. But it would be even wonderful if you look for the placing that suitable for your site. How? By testing it!
Testing:
-Watch the earning on every channel. Compare them!
-Pretend to be your website’s visitor. Analyze how you look at on your website. Is the website comfortable? What you look first? What you look last? What do you see? What will you see next? What will you never see? Can you see the ads? Do the ads look like ads? Are the ads interesting?
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