My Prediction for 2008

OK, I keep it short, simple and clean.

My prediction for 2008 is, there will be not that many websites like in 2007. In 2007 we know that there are so many small websites. I don't think the same thing will happen again in 2008. instead, there will be more website for application or service (because there are so many, maybe too many websites in the internet and people are trying to make their websites stand out), which need to be programmed first. Consequently, there will be not so many new websites, because not everybody can do programming.



but because there are many website for application and service, the other website which don't need to be programmed first will not stand out and the oppurtunity for those websites shades out.



about google adsense.. well I just saw it on google trends.. and it's not raising anymore.. it's slowly decreasing. but that only means there will be not that many publisher.


hmm.. I think it's better for you guys to find an idea for a website and start to learn programming for website (PHP, Javascript, flash, etc.)


make your resulution, good luck, and happy new year^^

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content that will last and be read

I know I have told you what content you should make before, but I forgot something to tell you.

-Most professional blogger have multiple blog to write. Of course he should write it (Don’t copy paste another’s writing! I’ll tell you why). But imagine that you should write 100 posts (20 blogs, 5 each) every week. Let’s cut Saturday and Sunday. That means you have just 5 days. And every day you should write 20 posts.





I myself need 15 minutes to 1 hour to create just 1 post. It will be very time consuming. +If you want people to keep reading your blog, you should do this all over the time. You’ll never be able to get passive income.

The solution: Write post that will last!

Write post that people want to read all the time. You create 5 to 10 blog. Write every day! Until the blog has 30 posts, create a new blog. It will be fine if you don’t write the old blog, because you created posts that will last. But once in a time (once or twice a week), you could update it, so that your regular reader could enjoy your blog.

But it's also important to write something warm and new, so that people will look for it.



-Write what people want to read! There are so many blogs that always talking about their life, their boyfriend/girlfriend, their classmates, etc. I myself will not bother to read it. Why should I care about their classmates??

Ok, it’s not wrong if you write like that. But it can’t be monetized. People who will read it are only your friends and your family.

Write what people want to read! Write content with useful information!

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First Step to Find Traffic

Now I assume you already have at least a website, you have signed up for AdSense, the design is fine, and you already have put some ads on your website.

So, what’s next?

After you build a “store”, you should find the “customers”. In this case, it means you should make people to visit your website.

There are some ways to gain traffic to your site, some of them which I know are:



-The most conventional way is by putting link to your site on another sites. You can also do link exchange with your friends.

-The most important thing is registering your website to search engine. Go to Google Webmaster. Register your site, don’t forget to authenticate and put the sitemap.

-If you got feed for your site, register your site on FeedBurner and complete the optimization steps.

-Register your site to some directories and top sites. And join the community.

Later I’ll give you the details.

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Content to Create

I think this is important. What content should we make? Most of us will start a blog to write. (But if you don't like to write, writing a blog could be a problem for you. In that case you might prefer to build a non-blog website (tools, community, forum, etc))

But sometimes we don’t know what to write in a blog. The answer is: Anything. But you can always choose what kind of site you want to build. Is it a general niche website, or a targeted niche website? And you can always build another one after the other. So don’t sweat over this. If you have any idea, just write on your notepad, and create it after you go home.


But if I can suggest, I will suggest you to write:


-Anything you like and anything you have mastered. Why? Because what ever you do, it wouldn’t be easy. You should like it. Otherwise you will get bored or give up before you succeed. Every success is certain, just if you don’t give up before.

-If it possible, create HPK contents. HPK stands for High Paying Keyword. Like I said before, every keyword has a different PPC, and usually finance related phrases keywords (loans, insurances, etc) have bigger PPC.

So what are those keywords? I’ll tell you next time.

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Ads Positioning

I assume that you already have at least one website (at least a blog). I also assume that you already signed up and put ads on your website.


But where should you place the ads?

The answer is where the position is, that have the highest CTR (Click-through Rate. It means how many times people click it divide by page impression.). It’s because the performance on each place is different.

But where?

See this image.



This is the “heat map”. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). That means you should place the ads on the dark orange, and put fewer ads on the light yellow.

But remember, this may not suitable on your website, since every websites are unique. But generally, it works.

Placing the ads like that heat map is a good idea. But it would be even wonderful if you look for the placing that suitable for your site. How? By testing it!

Testing:

-Watch the earning on every channel. Compare them!

-Pretend to be your website’s visitor. Analyze how you look at on your website. Is the website comfortable? What you look first? What you look last? What do you see? What will you see next? What will you never see? Can you see the ads? Do the ads look like ads? Are the ads interesting?

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Section Targeting Feature

Now I’ll tell you how I solved my problem.

How? By using section targeting feature, we can tell the crawler which contents are important, which contents are to ignore.

How we could use section targeting feature?

By implementing this HTML tag on your page with this format (please change all the "]" and the "[" into ">" and "<"):
[!-- google_ad_section_start --]

[!-- google_ad_section_end --]


For example:

This is my content but I don’t want to target it… bla bla bla blab la bla blabl abl abla blabla blablabl abl labl ablabl.

..
..
..
Bla bla bla..

[!-- google_ad_section_start --]

This is my content that I want to target. And this is important, I want the ads to display anything related to this paragraphs… blab la bla blabl abl abla blabla

..
..
..
..
..
Bla blab la..
[!-- google_ad_section_end --]

And this is another section that I don’t want to target. Bla blab la..
..
..
end




If you want to tell the crawler some contents to ignore, you can implement this format:

[!-- google_ad_section_start(weight=ignore) --]

[!-- google_ad_section_end --]

Example:

Bla bla bla..
…
[!-- google_ad_section_start(weight=ignore) --]

This is the content that I don’t want any of the ads showing this. Bla bla bla ..
..
..
..
[!-- google_ad_section_end --]

This is the contents that are fine to be displayed on the ads.. bla bla bla..
..
..
End


Are all clear?

By implementing this section targeting feature, we would have 3 level of content: Important content, neutral content, and content to ignore.

But don’t use the tag to target just a few words. It wouldn’t work.

After you implement the tag, please wait for 48 hours before it takes effect.

note: please change all the "]" and the "[" into ">" and "<"

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Why Your Ads Aren't Relevant

Now I’ll fulfill my promise. I’ll tell you why your ads aren’t relevant.

Is it a problem? It’s just ads after all. Why bother?

Big mistake! When I first do the AdSense, my problem is: I updated my blog, my traffic is fine, but no one clicks my ads (at that time all of my ads have no image). Why? Then I realized, it would be even strange if my visitors click the ads. Because the ads are about crimes, cases, investigations, etc. Why? On that time I was talking about Death Note. There are so many words that related to crimes, cases, investigation, detective, etc. As I told you before, AdSense Crawler will try to find the relation between those words. There is no way anime fans would click those FBI and CIA ads^^

But that’s not the only reason why your ads aren’t relevant. There are some reason why your ads aren’t relevant:

-The crawler hasn’t crawled your site. It needs around 2 days before you can see the result. So be patient.

-The crawler cannot reach your website. But don’t worry, if this happens, you would receive an error report, and they will tell you what you should do.

-The website’s behind a login. If you want to access a website behind a login, you should enter a username and the password. The crawler doesn’t have those, and that makes the crawler unable to reach you site.

-Illegal content! (But sometimes there are porn sites with relevant ads because it’s not in English hahaha) After all, illegal content could mean you will be banned.

-The AdSense code was placed within an IFRAME. The crawler is not optimized to serve ads within a separate IFRAME. For better results, implement the ad code directly into the source of your webpage.

- Last reason, my problem, your site may have not enough content (if the content are all mp3 or image, the crawler can’t read those file!) or unfocused content (or disambiguated content). So, how did I solve my problem? With “section targeting feature”, which I’ll explain tomorrow^^.

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Pay per Click Estimate

How much money will you get if someone clicks your ads?

The answer is depends on the keywords of the ads.

Actually this is not the publisher’s concern. But sometimes we wonder how much money we will get per click. Some even tested it by themselves.. hahahahaha…

Actually we wouldn’t know until it’s clicked. Even if it’s clicked, we don’t know which ad that is, since the ad always changes, and different on every country. Even the keywords will always change, if we change the content. (If I’m wrong, please tell me. It would be very helpful)

But if you want know how much is the estimate amount of the money we will get, we can use Google AdWords.

Eh?! AdWords? That is for advertising, right? I’m not going to advertise anything! Don’t worry.. We will just test it, without signing up.

-First go to this Google AdWords link: http://adwords.google.com/

-Then click “Get Keyword Ideas”

-On tab “Keyword variation”, enter the keyword you want to check.

-Type the random characters on the image

-Choose data to display: “cost and ad position estimates”

-Write 80 Dollar for maximum amount

-Then click “Get More Keywords”


Usually, a “money related” and profitable keywords will cost higher price. For example, loan, bank, insurance, etc.

So, if you write a blog with contents related to it, you might earn some money. (But don’t forget, it requires hard work and many content. If you don’t understand or don’t enjoy it, you might give up before you succeed.)

And usually a phrase will cost higher price than a single keyword.


But that is just an estimate. It’s the cost that the advertiser will pay, not the publisher will get. We should consider that Google will get money from the advertiser too.

We should also consider that not every ad is available for every keyword. If you see a keyword phrase with high cost, it might be just one advertiser. If the advertiser stops advertising, we wouldn’t get that keyword.

Sometimes on my blog, the ads aren’t relevant. Why? I’ll tell you on the next post.

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Content is King

I’ve said before that my biggest mistake is not updating my blog everyday.

Why is it important to update our blog/website?

If we don’t have any content, what would they read? What will make them go to our site?

It’s simple, right?

Please see this picture



This is a table from http://www.hittail.com/ , it could trace all keywords on search engine that displays your site as the result. (on this table it display http://orenoanime.blogspot.com/ as result)

You can see that most of them aren’t popular keywords, at least they are not “ore no anime”, “anime review” or “anime news”. Some even misspelled.

After see this table, I realized how content be so important (because I don’t write much before).

Conclusion #1: The more content on your site, the more keywords will display your site. =more traffic=more page rank= even more traffic


Actually, to make traffic, writing is not the only way. You can make a download page, or some facility (forum, video streaming, community page, etc).

But at blogging we can only just write quality writing.

If you write a good writing (helpful, informative, actual, frequently updated, etc) , people would love to read your content. They will go to your site frequently. They will promote your site to the other

Conclusion #2: Quality content makes people love to go to your site. That means more traffic=more page rank=even more traffic.

So write, write and write!

At the end the conclusion is: Content is King!

It definitely requires hard work. So don’t stop! No pain, no gain!

Write everyday

Btw, to increase your content’s quality, you could add some picture related to your content, or maybe some embed video.

One more, please don’t copy-paste other’s writing. It could be trouble if the one who write the writing gets mad. Some said not good for SEO (search engine optimization) too, because search engine would prevent crawl the same page. If you got a same paragraph like another site, it will consider that your site had been crawled. Actually the algorithm is more complicated, but to prevent trouble please don’t copy-paste.

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