Now I’ll fulfill my promise. I’ll tell you why your ads aren’t relevant.
Is it a problem? It’s just ads after all. Why bother?
Big mistake! When I first do the AdSense, my problem is: I updated my blog, my traffic is fine, but no one clicks my ads (at that time all of my ads have no image). Why? Then I realized, it would be even strange if my visitors click the ads. Because the ads are about crimes, cases, investigations, etc. Why? On that time I was talking about Death Note. There are so many words that related to crimes, cases, investigation, detective, etc. As I told you before, AdSense Crawler will try to find the relation between those words. There is no way anime fans would click those FBI and CIA ads^^
But that’s not the only reason why your ads aren’t relevant. There are some reason why your ads aren’t relevant:
-The crawler hasn’t crawled your site. It needs around 2 days before you can see the result. So be patient.
-The crawler cannot reach your website. But don’t worry, if this happens, you would receive an error report, and they will tell you what you should do.
-The website’s behind a login. If you want to access a website behind a login, you should enter a username and the password. The crawler doesn’t have those, and that makes the crawler unable to reach you site.
-Illegal content! (But sometimes there are porn sites with relevant ads because it’s not in English hahaha) After all, illegal content could mean you will be banned.
-The AdSense code was placed within an IFRAME. The crawler is not optimized to serve ads within a separate IFRAME. For better results, implement the ad code directly into the source of your webpage.
- Last reason, my problem, your site may have not enough content (if the content are all mp3 or image, the crawler can’t read those file!) or unfocused content (or disambiguated content). So, how did I solve my problem? With “section targeting feature”, which I’ll explain tomorrow^^.
Thursday, August 9, 2007
Why Your Ads Aren't Relevant
Thursday, August 2, 2007
How Crawler Works
Just like I promised, I will tell you why your ads aren’t relevant. But before that I will now tell you how the crawler knows the content of a page. A crawler is a machine that will read and indicate the content of the pages. Actually it just reads every word. And it will find the relation between each word to know what the content is.
Basic example:
These are 3 pages with the word “Java” with different content.
Page #1 has the words: “Java”, “C++”, “Programming”, and “Computer”.
Page #2 has the words: “Java”, “Beans”, “Coffee”, and “Cup”.
Page #3 has the words: “Java”, “Island”, and “Indonesia”
Crawler will consider the 1st page is talking about programming language. So maybe there will be ads like “Java Tutorials”, “C++ Programming”, etc.
The 2nd page will be considered talking about coffee drink. So maybe there will be ads like “Quality Beans”, “Cheap Coffee”, etc.
The 3rd page will be considered talking about my homeland^^ (Yes, I used to live in java). So maybe there will be ads like “A Tour in Java Towns”, “Hotel in Yogyakarta”, “Javanese Culture”, etc.
The crawler report is updated weekly. So please be patient
There are 2 crawlers: Google crawler and AdSense crawler (Additionally there is also Sitemaps crawler but let’s put this thing aside for now). They work separate but they will not requesting the same page twice (so that the publisher will not run out of bandwidth). But it will request the site without “www” and with “www” separately. AdSense crawler will only access URLs that request Google AdSense. Those crawlers will only access the original pages.
The crawler won't access pages or directories prohibited by a robots.txt file (robots.txt will prevent the crawler accessing pages which are unnecessary to crawl)
Pay per Click Estimate
How much money will you get if someone clicks your ads?
The answer is depends on the keywords of the ads.
Actually this is not the publisher’s concern. But sometimes we wonder how much money we will get per click. Some even tested it by themselves.. hahahahaha…
Actually we wouldn’t know until it’s clicked. Even if it’s clicked, we don’t know which ad that is, since the ad always changes, and different on every country. Even the keywords will always change, if we change the content. (If I’m wrong, please tell me. It would be very helpful)
But if you want know how much is the estimate amount of the money we will get, we can use Google AdWords.
Eh?! AdWords? That is for advertising, right? I’m not going to advertise anything! Don’t worry.. We will just test it, without signing up.
-First go to this Google AdWords link: http://adwords.google.com/
-Then click “Get Keyword Ideas”
-On tab “Keyword variation”, enter the keyword you want to check.
-Type the random characters on the image
-Choose data to display: “cost and ad position estimates”
-Write 80 Dollar for maximum amount
-Then click “Get More Keywords”
Usually, a “money related” and profitable keywords will cost higher price. For example, loan, bank, insurance, etc.
So, if you write a blog with contents related to it, you might earn some money. (But don’t forget, it requires hard work and many content. If you don’t understand or don’t enjoy it, you might give up before you succeed.)
And usually a phrase will cost higher price than a single keyword.
But that is just an estimate. It’s the cost that the advertiser will pay, not the publisher will get. We should consider that Google will get money from the advertiser too.
We should also consider that not every ad is available for every keyword. If you see a keyword phrase with high cost, it might be just one advertiser. If the advertiser stops advertising, we wouldn’t get that keyword.
Sometimes on my blog, the ads aren’t relevant. Why? I’ll tell you on the next post.
Wednesday, August 1, 2007
Content is King
I’ve said before that my biggest mistake is not updating my blog everyday.
Why is it important to update our blog/website?
If we don’t have any content, what would they read? What will make them go to our site?
It’s simple, right?
Please see this picture
This is a table from http://www.hittail.com/ , it could trace all keywords on search engine that displays your site as the result. (on this table it display http://orenoanime.blogspot.com/ as result)
You can see that most of them aren’t popular keywords, at least they are not “ore no anime”, “anime review” or “anime news”. Some even misspelled.
After see this table, I realized how content be so important (because I don’t write much before).
Conclusion #1: The more content on your site, the more keywords will display your site. =more traffic=more page rank= even more traffic
Actually, to make traffic, writing is not the only way. You can make a download page, or some facility (forum, video streaming, community page, etc).
But at blogging we can only just write quality writing.
If you write a good writing (helpful, informative, actual, frequently updated, etc) , people would love to read your content. They will go to your site frequently. They will promote your site to the other
Conclusion #2: Quality content makes people love to go to your site. That means more traffic=more page rank=even more traffic.
So write, write and write!
At the end the conclusion is: Content is King!
It definitely requires hard work. So don’t stop! No pain, no gain!
Write everyday
Btw, to increase your content’s quality, you could add some picture related to your content, or maybe some embed video.
One more, please don’t copy-paste other’s writing. It could be trouble if the one who write the writing gets mad. Some said not good for SEO (search engine optimization) too, because search engine would prevent crawl the same page. If you got a same paragraph like another site, it will consider that your site had been crawled. Actually the algorithm is more complicated, but to prevent trouble please don’t copy-paste.
